Based on the case studies from chapters 3 (on Facebook) and 4 (on Twitter), what were the recommendations that stood out to you the most? Please be specific and include one "do" and one "don't" for each social media tool.
Thursday, February 12, 2015
Thursday, February 5, 2015
Book Chat #3
Book Chat #3: Vaynerchuk Chapters 1-2
Pick any company you like and examine its presence on social media platforms. How would you evaluate that companies use of "jabs" and "right hooks" on its social media sites? Provide an example of a "jab" and a "right hook" that you encounter. Do you have any advice for the company based on their current use of "jabs" and "right hooks"?
Pick any company you like and examine its presence on social media platforms. How would you evaluate that companies use of "jabs" and "right hooks" on its social media sites? Provide an example of a "jab" and a "right hook" that you encounter. Do you have any advice for the company based on their current use of "jabs" and "right hooks"?
Tuesday, January 27, 2015
Book Chat #1 and #2
Welcome to "Book Chat" for the Social Media Marketing
Strategy (MKT 4100) class at HPU. I hope that you are enjoying the Tuten
and Solomon textbook on Social
Media Marketing. I picked this textbook after reviews from
professionals that basically said, "if I had a textbook like this in
college, I may have actually read it." I've already learned a lot
from this book and I hope you are too. Please respond to the following
questions based on the text in the comments section below:
Book Chat #1: Tuten and Solomon, Chapters 1-3
There is no online "Book Chat" for chapters 1-3.
If you completed the in-class exercises on "The Zones of Social
Media" and "Personal Social Media Audit," you will receive
credit for completing the first book chat.
Book Chat #2: Tuten and Solomon, Chapter 4
Go to http://socilab.com/#home (or another site
that does social graphs for your favorite social media site) and have it draw a
social graph for your LinkedIn (or other social media site) network. Please describe your social graph. What do the hubs represent? Who are some of the outliers? Are these outliers valuable contacts for
you? Why or why not?
Search Twitter for hashtags
related to a brand (e.g. #dunkindonuts).
What kids of influence impressions appear for the hashtag you searched? Can you identify key influencers who are
sharing tweets with this specific hashtag?
Why or why not?
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