Welcome to "Book Chat" for the Social Media Marketing
Strategy (MKT 4100) class at HPU. I hope that you are enjoying the Tuten
and Solomon textbook on Social
Media Marketing. I picked this textbook after reviews from
professionals that basically said, "if I had a textbook like this in
college, I may have actually read it." I've already learned a lot
from this book and I hope you are too. Please respond to the following
questions based on the text in the comments section below:
Book Chat #1: Tuten and Solomon, Chapters 1-3
There is no online "Book Chat" for chapters 1-3.
If you completed the in-class exercises on "The Zones of Social
Media" and "Personal Social Media Audit," you will receive
credit for completing the first book chat.
Book Chat #2: Tuten and Solomon, Chapter 4
Go to http://socilab.com/#home (or another site
that does social graphs for your favorite social media site) and have it draw a
social graph for your LinkedIn (or other social media site) network. Please describe your social graph. What do the hubs represent? Who are some of the outliers? Are these outliers valuable contacts for
you? Why or why not?
Search Twitter for hashtags
related to a brand (e.g. #dunkindonuts).
What kids of influence impressions appear for the hashtag you searched? Can you identify key influencers who are
sharing tweets with this specific hashtag?
Why or why not?
