Book Chat #10

For the final MKT 4100 Book Chat, I would like you to go and find a nice outfit to wear to graduation this year.  There is no need to respond to this post.  I will trust that you will complete this final assignment and make sure you get the credit.  I wish you the greatest success on all your finals and your future going forward!  Please stay in touch and let me know if you need anything!

Book Chat #9

Tuten and Solomon Chapter 10

Please log into your Hootsuite dashboard (https://hootsuite.com/dashboard).  If you have not already done this, please create a few tabs for the different social media networks to which you belong.  Then, examine what types of analytics are available in Hootsuite.  Run some of these analytics on your social media profiles and tell me THREE interesting things you learned about your activity on social media based on these metrics.

Book Chat #8

Tuten and Solomon, Chapter 6

Please visit a website of your choice.  Go through the website and identify the components that were strategically optimized using SEO and SMO techniques.  What could have been done to optimize the site further?

Book Chat #7

For Book Chat #7, all you needed to do was submit your outline from the group project day we completed in class on March 26th.

Book Chat #6

Vaynerchuk Chapters 5-6

Please pick any company with a presence on Pinterest and Instagram and evaluate the content it provides on these sites using Gary Vaynerchuk's "Questions to Ask Yourself..." on Pinterest content (page 134) and Instagram content (page 149).

Book Chat #5

Since there hasn't been any reading the past few weeks, there is no "Online Book Chat."  Instead, I would like you to turn in your Hootsuite Workbooks (there are two of them) to obtain credit for Book Chat 5.  You should turn in your Hootsuite Workbooks when you complete the Hootsuite Certification exam either the week before or the week after Spring Break.  Most of all, I hope you enjoy your Spring Break!  Our family will be visiting my parents in sunny Naples, Florida!

Book Chat #4:  Vaynerchuk Chapters 3-4

Based on the case studies from chapters 3 (on Facebook) and 4 (on Twitter), what were the recommendations that stood out to you the most?  Please be specific and include one "do" and one "don't" for each social media tool.

Book Chat #3

Book Chat #3:  Vaynerchuk Chapters 1-2

Pick any company you like and examine its presence on social media platforms.  How would you evaluate that companies use of "jabs" and "right hooks" on its social media sites?  Provide an example of a "jab" and a "right hook" that you encounter.  Do you have any advice for the company based on their current use of "jabs" and "right hooks"?

Book Chat #1 and #2

Welcome to "Book Chat" for the Social Media Marketing Strategy (MKT 4100) class at HPU.  I hope that you are enjoying the Tuten and Solomon textbook on Social Media Marketing.  I picked this textbook after reviews from professionals that basically said, "if I had a textbook like this in college, I may have actually read it."  I've already learned a lot from this book and I hope you are too.  Please respond to the following questions based on the text in the comments section below:

Book Chat #1:  Tuten and Solomon, Chapters 1-3

There is no online "Book Chat" for chapters 1-3.  If you completed the in-class exercises on "The Zones of Social Media" and "Personal Social Media Audit," you will receive credit for completing the first book chat.  

Book Chat #2:  Tuten and Solomon, Chapter 4

Go to http://socilab.com/#home (or another site that does social graphs for your favorite social media site) and have it draw a social graph for your LinkedIn (or other social media site) network.  Please describe your social graph.  What do the hubs represent?  Who are some of the outliers?  Are these outliers valuable contacts for you?  Why or why not?

Search Twitter for hashtags related to a brand (e.g. #dunkindonuts).  What kids of influence impressions appear for the hashtag you searched?  Can you identify key influencers who are sharing tweets with this specific hashtag?  Why or why not?