Vaynerchuk Chapters 5-6
Please pick any company with a presence on Pinterest and Instagram and evaluate the content it provides on these sites using Gary Vaynerchuk's "Questions to Ask Yourself..." on Pinterest content (page 134) and Instagram content (page 149).
As a huge fan of Vans shoes, I chose to look at their pages on Pinterest and Instagram. On Pinterest, it seems to answer all of Gary Vaynerchuk’s questions so I would say the company is doing pretty well. It offers all types of boards from the latest collection to different types of customers, inspiration, kid’s fashion, and the various categories the Vans products fall under. The boards also have creative titles like “off the boardwalk” for the beach-themed one, and “still got it” for some of the classic styles. Prices are included when listing products that are currently sold, and the photos include hyperlinks to the Vans website to make purchases. The pins could easily work as advertisements or as photos you would see in magazines, featuring different shots of people and the products in general. It also has easily categorized images, since the products are fashion and style related, particularly the hundreds of options of shoes. On their Instagram page, Vans once again passes Gary Vaynerchuk’s qualifications with flying colors, making it a great brand on social media. All of the images are artsy and unique, and they are definitely indie enough for the Instagram crowd. There are also plenty of descriptive hashtags in the captions, but not too many to the point that they become useless. The stories appeal directly to the younger generation who would be using Instagram as a main social media site, which resulted in their 2.4 million followers. Good job, Vans!
ReplyDeleteI chose to evaluate Kate Spade New York on Pinterest and Instagram. Their Pinterest boards are extremely colorful, immediately catching my attention. Their board titles are really clever. The boards’ titles relate to the year and clothes that are in style that season, home décor and inspiration, wedding accessories, and even city guides for those travelling. It appears Kate Spade does not include the price in the caption of the photo. You must click on the picture and follow the link to their site to see how much the item costs. They also have boards for each hashtag they use on other social media sites. These hashtags are effective marketing campaigns and it looks as if their Pinterest is up to date with the most recent campaigns I have seen on their other social media accounts. I believe their presence is strong on Pinterest and they’ve done a great job at keeping it updated and inspiring the consumer to live colorfully.
ReplyDeleteKate Spade’s Instagram account is very active and I love seeing their posts. Their photos are really artsy, eye-catching and represents their brand image perfectly. I clicked on various photos and didn’t see a big use of hashtags. They post photos such as reminding their followers to adjust their clocks for daylight savings, the first day of spring, quotes from their planners, or surprise sales and in each photo, they include their clothes and accessories. I really like this clever approach because they aren’t throwing their products in the consumers’ faces with the price and product name. They are creative and incorporate their products into every post with a catchy caption. When consumers think of Kate Spade, they think of classy women’s apparel and accessories. I definitely think their social media presence on Pinterest and Instagram represent who they are as a brand from the consumer’s point of view.
I chose to evaluate Ben and Jerry's Pinterest page since I am a fan of not only their ice cream but the brand as a whole. Ben and Jerry's is known as a crazy, weird and fun brand... full of personality. And I think their Pinterest page does a great job of showcasing that. They have everything from company history to dessert ideas with or without their ice cream, their boards are very organized but also expand to what followers might be excited about, such as crafts to do with empty ice cream bins. They recognize that their followers might want to see more than just the ice cream, thus even their links send you sometimes to the Ben and Jerry's website to the blog talking about the photo pinned, rather than to the purchase section which I think works better for them because not many people would buy ice cream online for starters. They even have beautiful photos of their home state: Vermont as well as their employees and that definitely makes you dream and wonder that working there would actually be a pleasant experience.
ReplyDeleteFor the Instagram profile I chose to evaluate GoPro. Ithink because of the nature of the product and the brand, Go Pro just embodies the image-driven social media platforms like no other. Everyone loves to see a video or photo taken from a gopro camera, it just looks artsy with the different angles, the lightning makes every photo pop and catch people attention. The subject matter always include some kind of extreme sport or at least a fun activity, so there is already a sense of interest and story telling by simply taking the photo. What I do love about GoPro's profile is that they mainly use photos from their fans, thus all the photos feel real, they are of real people showing what they can do and the possibilities available with a GoPro. The photo of the day idea coming from a fan really gets a lot of people talking commenting and sharing in some way. Great job to both of these companies for engaging their audience, providing native content to the platform and building trust among their followers.
This comment has been removed by the author.
ReplyDeleteI chose to look at Free Peoples Pinterest and Instagram because it is one of my favorite clothing stores. I first decided to look at their Pinterest they had everything perfectly organized in different sections so you were able to find exactly what you were looking for. They had sections for different hairstyles and different clothing, or even their catalogs and look books. They have a link to their website right at the top of the page so it is easy to find out where to get all the clothes. They have a very strong presence on Pinterest and really try to show people the experience of shopping at Free People. They also have sections for music, art and even weddings. They are attracting a wide variety of people, which is always a key to having a successful business. They put a link on every post so when the pictured is pinned others are able to find where to get it. They are definitely very active on Pinterest and do a great job of keeping their page up to date and interesting.
ReplyDeleteThen I looked at their instagram, which also has a link in their bio to connect to more pictures of their products. They market themselves through fashion, art, music, travel, and everything in between. They are very active on their instagram posting pictures daily of their new looks and clothing. They use hash tags to get viewers more involved as well. Some of the pictures were of the stores to show what they look like inside. On every picture they had high amount of comments and likes which shows their customers and viewers are actively look at their account and following their posts. They also post relatable posts that their followers are able to connect with. I love their clothes and enjoy following their posts on instagram. I found their overall social media presence to be very strong and interactive.
The company that I chose that has a presence on Instagram and Pinterest is Lululemon. Overall I think that their Pinterest is used more effectively.
ReplyDeletePintrest:
1. Does my picture feed the customer dream?
Yes the pictures feed the customer’s dream. All of the pictures are very visually appealing.
2. Did I give my boards cleaver, creative title?
I wouldn’t necessarily say that the titles are creative, but they are clear and easy to follow. I know what to expect when I click on each board.
3. Have I included a price where appropriate?
There are no prices on any of the items that are featured on Pinterest. I don’t however see this as a problem because Lululemon is an upscale retailer.
4. Does every photo include a hyperlink?
I didn’t actually click on every picture, but the ones that I did click on had hyperlinks.
5. Could this pin double as an ad or act as an accompanying photo to an article featured in a top-flight magazine?
All the pictures are visually appealing and look very professional. Yes, they do look like they could be in a magazine.
6. Is this image easily categorized so people don’t have to think too hard about where to repin it on to their boards?
Yes, like I said all of the boards are easy to follow and clear for the user to look through.
Instagram:
1. Is my image artsy and indie enough for the Instagram crowd?
I think that the Instagram are perfect examples artsy and indie pictures. They are also professional.
2. Have I included enough descriptive hashtags?
Most of the pictures do not have hash tags unless they are referencing an event where the photo was taken. The brand hash tag seems to be #thesweatlife
3. Are my stories appealing to the young generation?
The pictures and the stories that they are telling would be appealing to a younger generation.
No. 14 Boutique is a small boutique in Pittsburg, Pennsylvania. The owners are a mother and daughter, and they just opened up in 2014. They are doing so well, and I believe that it has to do with their Instagram and Pinterest presence. There Instagram account posts about 1 to 2 photos a day. They are either of the clothes or something really artsy that tag lines to their brand identity. They also post pictures of unique characteristics of their store that makes you want to go in and see it for yourself. They are able to have conversation back and forth on Instagram as well, even if it is customers asking questions or if it’s the owners asking for feedback. No. 14 pinterest account is the definition of how pictures on pinterest are portrayed. They are getting re-pins consistently and people are commenting on the pictures back and forth. The boutique will become national due to this social media site because once a picture is shared, it is spread like wild fire. Both with pinterest and instagram the account holders post hyperlinks to every photo, they show the price mostly on pinterest, and there are always hashtags to go along with the photo and the boutique. All the captions on the photos are unique and have something like this every time ( < no. 14 > ). In conclusion No. 14 does an amazing job at portraying their boutique through instagram and pinterest.
ReplyDeletePinterest
ReplyDeleteDoes my picture feed the consumer dream?
The entire Urban Outfitters Pinterest page is perfectly on brand. Their pins all tie their brand image together perfectly, and fit the consumer dream.
Did I give my boards clever, creative titles?
Their 56 Pinterest boards all have clever, creative titles that appeal to the consumer, such as “Pretty Daze,” “Good Sport,” and “Endless Summer.”
Have I included a price when appropriate?
None of the Urban Outfitters pins include a price, just a hyperlink to buy the item on their website.
Does every photo include a hyperlink?
Every photo has a hyperlink, whether it be to an outside blog, Urban’s blog, or Urban’s website.
Could this pin double as an ad or act as an accompanying photo to an article featured in a top-flight magazine?
Every single photo could be featured in a magazine.
Is this image easily categorized so people don’t have to think too hard about where to repin it on their boards?
While the Urban Outfitter boards are creative and clever, others may have difficulty deciding where to repin on their own boards.
Instagram
Is my image artsy and indie enough for the Instagram crowd?
All of the images posted by Urban Outfitters are artsy and indie and perfectly on brand.
Have I included enough descriptive hashtags?
All of Urban Outfitter’s Instagram posts include at least 3 descriptive hashtags.
Are my stories appealing to the young generation?
Their stories are appealing to their target market.
Converse
ReplyDeletePinterest: I think Converse does a good job overall with their Pinterest page. Converse uses creative titles to portray the consumer dream and lifestyle from wearing Converse shoes. There are no prices on any of their pictures, and most of their URLs link back to their Instagram page. I definitely think their images could work for ads or for s feature in magazine because they make sure to show a variety of shoes and lifestyle options for consumers interested in the Converse brand. I think the image is also clear and can be easily categorized into a pincers own board.
Instagram: I think Converse has many arty and indie pictures, including many musicians and other art forms within their pictures. I don’t think the company uses enough hashtags because they mostly only use hashtags for their brand such as #chucktaylor or #convernse. They do a good job at selling stories because they show the shoes in different ways, either with musicians or other types of people hanging with their friends while wearing the Converse sneaker.
I chose to look at Whole Foods Instagram and Pinterest
ReplyDeletePinterest:
Does my picture feed the consumer dream?
All of the pictures are of delicious looking food that any food lover would love to look at.
Did I give my boards clever, creative titles?
All of the board have names with a pun in them or are applicable in the pins in them.
Have I included a price when appropriate?
None of the pins included a price. It wouldn't really be appropriate unless they were advertising a sale.
Does every photo include a hyperlink?
Every photo has a hyperlink that links to the Whole Foods website.
Could this pin double as an ad or act as an accompanying photo to an article featured in a top-flight magazine?
All of the photos are high quality and could be seen in a magazine.
Is this image easily categorized so people don’t have to think too hard about where to repin it on their boards?
All of the pins are very well organized already, and you would have no problem deciding where to put them on your own.
Instagram
Is my image artsy and indie enough for the Instagram crowd?
All of the pictures are very hip and artsy.
Have I included enough descriptive hashtags?
Whole Foods used hashtags when they were applicable. I thought there were enough to get the point across.
Are my stories appealing to the young generation?
Although the younger generation might not be able to afford Whole Foods, they like to think that they can. It made me want to be someone who could shop at Whole Foods.
I chose to analyze Sessions West Coast Deli on Pinterest and Instagram. On Pinterest, I discovered that the pins this company posts are very aesthetically pleasing. As I looked at all photos posted, I found myself getting hungry for one of their products. However, the company only has two boards on Pinterest, and neither has an interesting name. They did not provide much additional information on pins other than the restaurant location. Each post did include a hyperlink, though! Each photo is very clearly of the restaurant itself or of a product (food), so it is easy for pinners to repin to their own boards.
ReplyDeleteOn Instagram, Sessions does a better job. The photos are shot perfectly for the Instagram demographic. However, they do not use many hashtags, which is detrimental to them. They could tag their photos and get more views via searches. The captions on the photos are interesting, though. Sometimes they post about their workers or company advancement, not just products.
I chose to evaluate a company I interned with this past summer, Mastoloni Pearls. Their Pinterest seems to answer all of Vaynerchuk's "Questions to Ask Yourself...". The company is a pearl company and has created boards pertaining to the products they sell (divided into collections), where they’ve appeared in the press, occasions appropriate for wearing pearls (weddings, beach, around the city, etc.), and quotes about pearls as well. Each of the boards pertaining to the products they sell have the name of the collection they are featured in as the board title. Other boards have very clever titles for example, Pearls of Wisdom (contains quotes and facts), Siren of the Sea (contains images of beach brides in pearls), and Arm Party (contains pearl bracelets, rings, watches, etc.). For this company in particular it isn’t very appropriate to include the pricing since they are authentic pearl and diamond jewels. It does however contain a link that takes you to their website so that you may inquire about the price. The pins featured on Mastoloni’s Pinterest page could easily be used as an ad or act as an accompanying photo to an article featured in a top-flight magazine. They’ve managed to group all of their pins into self-explanatory boards that make it easy for consumers to pin without having to think which board to pin it to.
ReplyDeleteAs for their Instagram, Mastoloni yet again has accomplished answering all of Vaynerchuk's "Questions to Ask Yourself...". They’re posted images are eye catching as they range from pearls in front of a window overlooking NYC or an adorable pup in pearls. They always make sure to include the basic hashtags including #pearls, #luxury, #fashion, and #jewelry. Lastly, they include images that alternate between attracting the older and younger generation so they have all of their audience covered.
I chose to look at Sephora’s prominent Instagram and Pinterest pages. Personally, I think their Pinterest page overall is their strongest out of the two.
ReplyDeletePINTEREST
Does my picture feed the consumer dream?
Yes, I have multiple boards of different themes such as contouring, eyebrows, tending now, pro tips, etc. Each picture is appealing to the consumer especially with Sephora’s ability to display their products in a unique way.
Did I give my boards clever, creative titles?
Yes, I have some basic titles such as eyes, lips, and eyebrows but I also have other creative and clever names such as Trending Now, Skincare IQ, Coachella, and Social Media All-Stars. The trending now board allows my fellow pinners to see what is current in the makeup world or what is currently relevant(ex. St. Patrick’s day pin).
Have I included a price when appropriate?
Yes but only if you click on the pin. we like to include the price but also focusing on what the product is you’re actually getting. We post a description of the product, what the products can do for you, and the right candidate for the product.
Does every photo include a hyperlink?
Yes, every photo includes a hyperlink hidden in the title of the product. The link takes you right to the product page on Sephora’s website.
Could this pin double as an ad or act as an accompanying photo to an article featured in a top-flight magazine?
Yes the photos that we post have great resolution and can be featured in any magazine or article. Some pictures include just a picture of that product or they will do something creative like for example Sephora displayed the new Donald Robertson for Smashbox collaboration by writing “oui!” with one of the new colors.
Is this image easily categorized so people don’t have to think too hard about where to re-pin it on their boards?
Each board is clear on what is specifically pinned within the board. Each board is clear what is included so pinners should have no problem deciding where to re-pin them.
INSTAGRAM
Is my image artsy and indie enough for the Instagram crowd?
My Instagram takes something simple like a bottle of Benefit Cosmetic’s nail polish and pose it in front of a scene of the Golden Gate bridge. Another photo shows the Sephora Collection’s lip gloss stains painted on a white background looking like artwork made out of their lip gloss.
Have I included enough descriptive hashtags?
Sephora uses the hashtag #sephoratakeover for every post and then one or two more hashtags regarding key points of the photo they want customers to identify.
Are my stories appealing to the young generation?
A lot of people my age shop at Sephora because they really take an interest in making sure that they know how to use the products their buying and what products are good for their skin type. Additionally, they do a lot of promotions on Instagram about a snapchat competitions which go along with a younger generation.
Pinterest:
ReplyDelete• Porsche does an overall incredible job on creating a visual inspiration for all of it’s followers which reminds them that an automobile so spectacular silently tells the world who they are. Porsche is easily able to grab the attention of followers through the use of high quality pictures for each and every board and pin, ‘feeding the consumer dream’ exquisitely. The boards have been titled to provide select words and brief phrases, clever in the sense that every title continues further. I haven’t been able to understand whether or not they provide if any, at all prices on their page, although they do a decent job of providing hyperlinks that lead back to a board. Everything is categorized to the point that if you know what you’re looking for, it won’t be too hard to come by nor difficult to repin, and it is very clear that they accompany top-flight, and luxurious articles and magazines.
Instagram:
• Porsche delightfully enhances the quality of its photos for the Instagram crowd, with artsy and indie photos appear unrealistically amazing. Very few hashtags are present and they are short, to the point, and basic—great because they aid the images in evoking instant emotions. I believe that although the price point of the brand is out of reach for a majority of the younger generation, the stories are told in a beautiful manner and more than likely enhance the young child’s dreams.
I decided to evaluate South Moon Under on both their Pinterest and Instagram accounts. South Moon Under is a fashion retailer, extremely popular with our age group. I have been a huge fan of South Moon Under for as long as I can remember and have always followed along on all of their social media accounts.
ReplyDeletePinterest:
Does my picture feed the consumer dream?
South Moon Under absolutely kills it on Instagram. All of their pins are organized perfectly into descriptive categories and their pictures are interesting, chic and good quality. They have boards on everything from fashion inspirations to entertaining and beauty tricks. One of my favorite things South Moon Under does is that they post every new seasons look book on their Pinterest page. I think this really engages the consumer... it's essentially an online, easily accessible magazine!
Did I give my boards clever, creative titles?
South Moon Under has awesome boards! They have boards with titles like 'Back to School Wishlist,' 'On The Blog,' 'Spring Shop,' and 'Looks we Love.' I think South Moon Under does a great job covering a ton of different categories. I also definitely think they use great titles, I thought the Back to School Wishlist was very clever for a September post!
Have I included a price when appropriate?
A price is not listed. However, there is a direct link to the website where this information can be found. I like that the price is not the first thing you see, but easily accessible.
Does every photo include a hyperlink?
Yes, every photo featuring South Moon Under products link to the South Moon Under website.
Could this pin double as an ad or act as an accompanying photo to an article featured in a top-flight magazine?
Definitely. I think South Moon Under does an incredible job of featuring high quality images with eye catching content. I really appreciate the time and effort that obviously goes into their social media/photo shoots.
Is this image easily categorized so people don’t have to think too hard about where to repin it on their boards?
Yes, I think their own boards are extremely descriptive and easily identifiable. I definitely give them a lot of credit for great organization!
Instagram
Is my image artsy and indie enough for the Instagram crowd?
Definitely. South Moon Under works very hard to appeal to a very artsy, chic crowd. Their images are all beautiful and obviously well thought out. They do give off a bit more of an indie feel on their instagram page which I had never noticed before. I found this observation to be very interesting! All of their images on Instagram could be individual advertisements.
Have I included enough descriptive hashtags?
Most images have a good amount of hashtags. Also, they seem to focus on constantly hash tagging #southmoonunder to further develop the brand. I think this is a very intelligent strategy to use on this platform.
Are my stories appealing to the young generation?
The Instagram pictures/stories are definitely appealing to younger generations. They focus on topics like Coachella, Spring Break, Giveaways, and the latest trends. They definitely are trying to appeal to younger generations and their content is spot on!
I chose Nordstrom for their presence on Pinterest and Instagram. Nordstrom does feed the consumer's dream for a luxury lifestyle with luxury fashion. They do fail to have clever pin board names and just have simple ones like DIY, Men's Style and Plus Size Fashion. They do indicate a price on some of their pins but could do a better job for the pins that include a link but don't have a price. Every photo does include a link but the pins do neglect eye-catching graphics. Nordstrom could do better in making their pins double in use for repins and advertisements. With their simplistic graphics, Nordstrom does easily categorize their images to make them "repinnable".
ReplyDeleteOn Instagram, Nordstrom does a really great job in attracting the indie crowd with their artsy and unique way of showing their outfits and clothing pieces. They fail on instagram with their hashtags. They always include #nordstrom but use basic ones like #shoes and #denim. These make it harder for customers to find their products because so many photos can show up with those hashtags. I believe their photos do connect with the younger generation because they feature fashion that is trendy and hip while still keeping their indie and artsy feel to their account.
I chose to evaluate the presence of Life Is Good on Pinterest and Instagram. They are very prominent and post multiple times a day.
ReplyDeletePinterest
Does my picture feed the consumer?
Yes! The pictures are inspirational, fun-loving, and happy. They offer beautiful pictures of scenery, uplifting and motivational quotes, and people filled with pure joy.
Did I give my boards clever, creative titles?
Yes! They have 60 boards that cover a full range of topics such as “Good Music”, “Today is Good”, “Good Vibes”, “Attitude is Gratitude”, and “Today is a Good Day”. As you can see, most of the boards have the common trend of using the word “Good”. This gives the consumers an overall feel of a common theme.
Have I included a price when appropriate?
There are no prices visible on their Pinterest page. However, if the picture is of an outfit from their season trends (such as Spring 2015), then the price will be listed on the website when you click the link.
Does every photo include a hyperlink?
Not every picture includes a hyperlink. I think this is because they are not trying to push their brand onto their consumers. Obviously as a business, they want to make sales, but the image of their brand is more relaxed. Life Is Good wants to inspire each person, more so than push them to their brand. The quote they live by is: “Do what you love. Love what you do.”
Could this pin double as an ad or act as an accompanying photo to an article featured in a top-flight magazine?
A good amount of their pins could double as ads, but again, a lot of their pictures are trying to inspire instead of promote sales, so a lot of them do not make for good advertisements.
Is this image easily categorized so people don’t have to think too hard about where to repin it on their boards?
Yes, their pins could fall into many different categories that people have created for repins on their own boards.
Instagram
Is my image artsy and indie enough for the Instagram crowd?
Yes. Life is Good has a good amount of artsy pictures mixed with uplifting quotes that the Instagram crowd would love. They tend to mostly attract people who love to be outside and explore the world.
Have I included enough descriptive hashtags?
Each post usually includes about three hashtags, which I think is a good amount. When companies use too many hashtags in their posts I find it very overwhelming and it is obvious that they are trying to get their brand known.
Are my stories appealing to the young generation?
I think they are appealing to the young generation. I know many people in the younger generation are glued to their electronics, but they are also adventurous and like to get outside and try new things!
For this evaluation I chose Toms shoes. They have many boards on pinterest and post multiple times a day on instagram.
ReplyDeletePinterest:
Does my picture feed the consumer?
Yes, their pictures are full of color and show a variety of pictures.
Did I give my boards clever, creative titles?
Yes, there boards range from Toms in Haiti to Healthy Living. They have a total of 4 boards.
Have I included a price when appropriate?
They did not include any prices on their shoes or sunglasses.
Does every photo include a hyperlink?
Yes, It appears that every post has a link. This is helpful since they do not give price or more detail in the post you can go to the website to find the items you see on pinterest.
Could this pin double as an ad or act as an accompanying photo to an article featured in a top-flight magazine?
Some of their pins could be ads but then again others are just colorful/creative pictures that represent their brand.
Is this image easily categorized so people don’t have to think too hard about where to repin it on their boards?
All of their pictures are in appropriate categories that can easily be found. I found the "Just In" board very helpful.
Instagram
Is my image artsy and indie enough for the Instagram crowd?
The images were wide in variety. Some were shared pictures from fans, others looked like they could be Toms ads, and then other were pictures from foreign countries.
Have I included enough descriptive hashtags?
They didn't include a large variety of hashtags. Mostly they would just have hashtags like # Tomseyewear or #Tomsshoes.
Are my stories appealing to the young generation?
I feel like these pictures could pertain to any generation.
The company I chose to evaluate is Chipotle. It's one of my favorite places to grab dinner off campus. The company does a way better job utilizing their Instagram account in my opinion.
ReplyDeleteQuestions for Pinterest:
1. Does my picture feed the customer dream?
The pictures on the account make me hungry. In this way, they are definitely appealing their customers to go to a restaurant to eat the meal. Another thing they do well is appeal emotionally. Chipotle is known for their animal rights campaign. They definitely push that on their Pinterest.
2. Did I give my boards cleaver, creative title?
I think they could have gotten a bit more creative here. Some examples of titles are "Eat," "Cook," and "Give." I'd like to see more personality.
3. Have I included a price where appropriate?
There are no prices listed on any of the items. They could have included them if there was a combo meal depicted.
4. Does every photo include a hyperlink?
Many of the photos link to other Chipotle accounts. This makes everything pretty cohesive. If it's not connected to their Twitter or Instagram, it usually goes directly to their website.
5. Could this pin double as an ad or act as an accompanying photo to an article featured in a top-flight magazine?
I'd say about half of the pins could. Some of them look pretty boring with a white background, but the one's with a lot of color speak volumes about the brand.
6. Is this image easily categorized so people don’t have to think too hard about where to repin it on to their boards?
Absolutely. Many of the items from their Pinterest go directly to my "FOOD" board. But, I'd like to see a bit more cohesiveness when it comes to why they chose the boards they did.
Questions for Instagram:
1. Is my image artsy and indie enough for the Instagram crowd?
Absolutely. Nothing gets more artsy than pictures of food at different angles. When a person gets a really good meal, this generation likes to instagram it. Chipotle is definitely up on that trend.
2. Have I included enough descriptive hashtags?
I think Chipotle uses the appropriate amount of hashtags. I think if they are excessive, they are a huge turn off.
3. Are my stories appealing to the young generation?
As I said, the company is on top of the currents trends on Instagram. The restaurant is very popular among people in the younger generations. With a humanitarian image, Chipotle is aware of social issues just like the millennials.
The company I chose to evaluate is Ray Ban glasses. I’m in the mindset of summer and sun and Ray Bans are my favorite glasses because of their style and comfort.
ReplyDeleteThe company could use some help with both their Instagram and Pinterest accounts.
Questions for Pinterest:
1. does my picture feed the customer dream?
The pictures that are on the account are all of the different styles of glasses that they have. If you search “Ray Ban” in Pinterest, you can find stylish people wearing them. It makes you want to get a pair so you can look like the person in the picture.
2. Did I give my boards clever, creative title?
They only have one board name and that is Ray Ban. They definitely could use help with this and creating more boards.
3. Have I included price where appropriate?
They do not list the pricing of their product but they do have a link to the Ray Ban website.
4. Does every photo contain a hyper link?
Yes, almost every picture has a hyper link that links the viewer to the Ray Ban website.
5. Could this pin double as an ad or act as an accompanying photo to an article features in a top-flight magazine?
Most of these pins are boring with a white background and only are pictures of the glasses. If there were more pictures of people wearing the glasses then it would be a better ad.
6. Is the image easily categorized so people don’t have to think to hard about where to repin it on their boards?
Yes. It is very obvious to me that I would pin them on to “Favorite Things” or “Accessories” board.
Questions for Intagram
1. Is my image artsy and indie enough for the Instagram crowd?
Definitely. Ray Bans are very indie glasses in general and the pictures are showing off their glasses in artsy ways with all of the colors. It would look better if they had models wearing the glasses.
2. Have I included enough descriptive hashtags?
No. They lack the use of descriptive hashtags and they sometimes don’t use them at all.
3. Are my stories appealing to the young generation?
I think yes because Ray Ban glasses are timeless. They are constantly changing styles to match the latest trends. Almost everyone I know has a pair and loves them. I think it appeals to a wide range of ages and that they do a good job at reaching the variety.
For this Book Chat I chose Starbucks. This is an extremely popular company that uses all the various social media outlets that we have talked about in class and that have been mentioned in the book. Starbucks has a lot of presence on Pinterest and Instagram.
ReplyDeleteFor Pinterest there are several questions that the book discusses for a successful presence on the website. First is does the picture feed the customers dream? Well Starbucks has a lot of drinks, specials and "secret menu items" that are featured which can give their customers inspiration.
Next was how creative the boards were, Starbucks has some creative titles like "Secret Menu", "DIY", "Healthy" all the boards that could help to continue to grow their customer base.
There are no prices listed for any of the products shown on the page but regular customers have some idea as to the price of the products sold at locations.
Many of the photos have links to other accounts to keep the customer interested in all of Starbucks products and specials.
Almost all of the pins could double as an ad for the company because there are so many products listed whereas in the actual store locations there are limited listed menu items.
All of the items on Starbucks Pinterest page is very easy to re-pin on other boards without really having to think about or struggle to add the pictures to other boards.
For Instagram:
Starbucks does an amazing job of catering to the "indie" and "artsy" crowd by using filters and lighting to help to appeal to those audiences.
Starbucks definitely uses a lot of descriptive captions and hashtags that relate to the customers and help to interact with the public. The hashtags and captions helot tell a story which goes along with the theme of Starbucks and the "corner coffee shop" look that they strive to achieve.
Finally the stories that are told on the Starbucks Instagram are very appealing to the younger generations. The posts not only give inspiration to the public but allow people to contribute to the story by adding hashtags of their own and tagging Starbucks in the post. This helps to make the company more relevant and helps to continue the story of Starbucks.
The company that I chose to evaluate is The Loft by Ann Taylor. This has become one of my favorite places to shop. Even though they are one of my favorite places to shop I surprisingly I do not follow them on any of their social media because I already get their e-mails. It will be interesting to examine how they utilize these social media platforms.
ReplyDeleteQuestions For Pinterest:
1.Does My Picture Feed the Customer Dream?
The pictures on the account serve their consumers well! They have different boards for different types of clothing of theirs. They also brand some of their boards specifically to women in Chicago and women in L.A. Although the boards they do have fit their consumers and what they would be looking for, I believe they could expand to even better fit their consumer. Also a lot of their boards remind me of someone trying to shop online but through pinterest. They could be a little more creative. For example, instead of highlighting on a certain piece from their line they could do different types of outfits for consumers looking to see how to put clothing together!
2.Did I give my boards, clever creative titles?
Some of their title are creative like "Detail Oriented" for clothing with a lot of glam on them, and "If the shoe fits" for shoes. But they could be more creative when naming their monthly edit boards and just plain shirts and jeans boards.
3.Have I included a price where appropriate?
The Loft does not post any prices on their pinterest which I think conflicts with the way they have set up the site. They have set up the site a lot like a magazine so I think if they are trying to create sales through pinterest instead of brand awareness and brand loyalty they should be putting prices on their new products or products they are trying to highlight.
4.Does Every Photo include a hyperlink?
All photos include hyperlinks but there are three places they go. The majority of the hyperlinks go to loft.com and their Instagram. Also a couple of pictures link to a blogger named Sydnes Style. At least since they do not put prices on their pinterest they are connecting most pictures to their website so this will initiate someone to buy their clothing.
5.Could this pin double as an ad or act as an accompanying photo to an article featured in a top-flight magazine?
Some pictures could double as an advertisement, but not all of them. I think The Loft did a great job of transforming these pictures into something that looks a lot like a magazine for them without being a magazine and to also relate it to their consumers. So these pictures show off these jeans in a more personal way to their consumers.
6. Is this image easily categorized so people don’t have to think too hard about where to repin it on to their boards?
I believe their images are easily categorized because the lofts boards previously categorize them. Even if a pinner was highlighting clothing they love, The Lofts products are clothing. If they wanted to pin cute shirts to buy, they would be able to do this because of the boards the loft made prior.
The company I chose to evaluate is Louis Vuitton. Louis Vuitton is a very high fashion brand that is expensive. It is not most peoples everyday wear but for many a dream. The pictures on Pinterest do feed the consumer dream. They show the classy brand in ways that we would imagine it to be. Every photo that they have pinned could double as an ad because these pictures are so artistically taken. Every photo pinned has a hyperlink that brings you back to the website. The photos with items they actually sell takes you to that buying page but for other things like images from events it takes you to the homepage. There are no prices on any photos but when you connect to the website all you need is there. I think its smart to not have any pictures on the photos because it’s more about looking because many people will not be able to afford their products. I think that Louis Vuitton can be a little more creative with titles on their board. They are pretty plane for example “Louis Vuitton Women”. As for Instagram I believe for their crowd that they are trying to draw their images are artsy enough. There clothes are very artsy and indie but the photos are more clean and put together just like Louis Vuitton’s image. I think they do well with hashtags like I said they have a very clean and put together image so they don’t want or need a lot of hashtags that end up being too much. I think their photos are appealing to the younger crowed who likes fashion and their products.
ReplyDeleteThe company I decided to evaluate is REI. REI is an outdoors company. I love their products and I think that what they sell is very interesting, especially since their pictures are cool to look at. I think that both their Pintrest and Instagram pages were very strong.
ReplyDelete1. Does my picture feed the customer dream?
Yes it does because most of the pictures are destinations or outdoor camping, which is their main attraction.
2. Did I give my boards cleaver, creative title?
They are alright, most of them are one word or two words, but as a business like this one you kind of want to keep it simple.
3. Have I included a price where appropriate?
They have an under $50 board and an under $30 board
4. Does every photo include a hyperlink?
Yes, they are all mostly products or their products in the bigger picture.
5. Could this pin double as an ad or act as an accompanying photo to an article featured in a top-flight magazine?
Some scenic pictures could be, but most of their product pictures would not be.
6. Is this image easily categorized so people don’t have to think too hard about where to re-pin it on to their boards?
Yes, most of them are gifts for wish lists or scenic pictures
1. Is my image artsy and indie enough for the Instagram crowd?
Most of their pictures are outdoors and scenic so yes.
2. Have I included enough descriptive hashtags?
Some do. With their market segment being outdoors people you do not want too many hashtags because they want simplicity.
3. Are my stories appealing to the young generation?
Yes they are because there will always be people who like the outdoors.
I decided to evaluate Carlo’s Bakery. Being from New Jersey I am very familiar with Carlo’s Bakery, there is even one in my hometown! Personally I love their cannoli and I think their Pinterest and Instagram pages show off their delicious products.
ReplyDeleteI definitely think the pictures feed the customer dream because there are multiple boards for a variety of events. Some examples are wedding ideas, party time, valentine’s day, graduation cakes, trick or treat, cupcakes, fall favorites and so many more. I these are some creative titles for the boards especially party time! It gives the audience some great ideas for little party treats. There are prices when needed which is great! You can click right on the option you want and it takes you straight to the Carlo’s Bakery website which gives you all the details you could possibly need. So yes every photo has a hyperlink which gives the audience easy access to the products. Though some do not if it just an image of a product they made. I think some pins could be in a magazine especially the wedding cakes. Yes, the pins are categorized very well because mostly are divided up by holiday or event.
For Carlo’s Bakery Instagram page I think the pictures are artsy enough because they are colorful and can grad the audiences attention. Yes, I think there are enough hashtags used and they are not over powering the message, which I think is great. Younger audiences would also be drawn to their page because kids love sweets and there are plenty of cartoon characters, sports, holidays and more to catch their attention.
I chose to evaluate NIKE on Pinterest and Instagram. Their Pinterest boards are extremely inspiring. This immediately caught my attention. Their board titles are very nicely done. The boards’ titles relate to the year and clothes that are in style that season, shoes, different sports, and lifestyles. It appears Nike does not include the price in the caption of the photo. You must click on the picture and follow the link to their site to see how much the item costs. They also have boards for each hashtag they use on other social media sites. These hashtags are effective marketing campaigns and it looks as if their Pinterest is up to date with the most recent campaigns I have seen on their other social media accounts. I believe their presence is strong on Pinterest and they’ve done a great job at keeping it updated and inspiring the consumer to live a healthy life.
ReplyDeleteNike’s Instagram account is very active and I enjoy following them and seeing their posts. Their photos are artsy, eye-catching and represents their brand image. I clicked on various photos and didn’t see a big use of hashtags. The occasional hashtag they use is #justdoit. They post photos such as reminding their followers to adjust their clocks for daylight savings, the first day of spring, different shoe releases, or surprise sales and in each photo, they include their clothes and accessories. I really like this clever approach because they aren’t throwing their products in the consumers’ faces with the price and product name. They are creative and incorporate their products into every post with a catchy caption. When consumers think of Nike, they think of an active athletic brand. I definitely think their social media presence on Pinterest and Instagram represent who they are as a brand from the consumer’s point of view. I really like what they are doing on social media.
Nike:
ReplyDeleteInstagram
Is my image artsy and indie enough for the Instagram crowd?
Absolutely, their pictures show the type of lifestyle that Nike wants to portray.
Have I included enough descriptive hashtags?
Almost every photo has a hashtag.
Are my stories appealing to the young generation?
Yes, Nike tries to appeal to younger individuals and they do a great job of it with ads that target an active lifestyle.
Pinterest
Does my picture feed the consumer dream?
The more I look through Nike’s social media the better it gets. They are so good at feeding the consumer dream. Showing people running or lifting weights while wearing Nike helps their cause.
Did I give my boards clever, creative titles?
They do have witty titles for a lot of their content. They have a picture of an ice covered lake and it says home court. I really liked that one.
Have I included a price when appropriate?
They do have prices on their merchandise.
Does every photo include a hyperlink?
No, not everyone, but some of them do.
Could this pin double as an ad or act as an accompanying photo to an article featured in a top- flight magazine?
I do not think that all of the photos are those which Nike would choose to put in a magazine. I think they are going for a different angle here than they would in a magazine.
Is this image easily categorized so people don’t have to think too hard about where to re-pin it on their boards?
Absolutely, each pin is clearly pinned so that users should have no issue deciding where to re-pin.
I chose to evaluate Lilly Pulitzer because of this upcoming weekend's Carolina Cup event!
ReplyDeletePinterest:
Does my picture feed the consumer dream?
Yes. All of the pictures that are shown on their Pinterest account cater to what the consumer is looking for. Lilly products range from clothing to Jeeps, and everything is on there.
Did I give my boards clever, creative titles?
No. All of the boards are named after either the season or the design of what is inside them. Other boards are named "Since 1959ish" and I didn't find that too creative either.
Have I included a price when appropriate?
No prices are included on the Pinterest account.
Does every photo include a hyperlink?
Yes. If you click on an individual picture with an item you can click on the "Visit Site" icon at the top and it will bring you directly to the Lilly Pulitzer website where you can purchase the item or just find out how much it costs.
Could this pin double as an ad or act as an accompanying photo to an article featured in a top-flight magazine?
Yes. All of their pictures that are used on their Pinterest account are either also on their website (the pictures are the same models on their website) or used in print advertisements.
Is this image easily categorized so people don’t have to think too hard about where to repin it on their boards?
Yes. Mostly everything is categorized well so that you can put them into "Clothing" or "Jewelry" boards of your own.
Instagram:
Is my image artsy and indie enough for the Instagram crowd?
Yes, the majority of Instagram users I tend to find are usually a younger age. Their pictures cater directly to our age group. Which I believe is their target market.
Have I included enough descriptive hashtags?
Their Instagram account is very good at using hashtags that are relative to their posts and not unnecessary. They do a very good job with hashtags.
Are my stories appealing to the young generation?
Yes. The first post I clicked on was from 2 days ago and it is of a brunch scene with a Lilly Pulitzer table cloth and a Polo match in the background. Under the picture they wrote "I was a GYPSY living a carefree life of ponies & tennis. #LillySaid #IPCSundayPolo". When I read that I thought it was a cool scene and a cool quote.
I decided to look at Ginger N' Cream. Ginger N' Cream is a small local high end boutique in Westwood, New Jersey. The owner is a single middle aged women named Sue and they have been opened for a couple years now. They have been doing so well, that eventually they opened up Ginger N' Cream Kids, Ginger N' Cream Outlet (where they put all their sale and last season clothing), Ginger Dream (which is home goods) and Ginger Love. Ginger N' Cream has been doing extremely well and because of that have grown so fast and part of the reason, is because of how they effectively use Instagram and Pinterest. For them, Instagram draws more attention from their customers than Pinterest does - they do a better job of using Instagram. They post a lot on Instagram - about 1 or 2 photos a day (sometimes even more). The pictures they are posting on both social medias are of employees modeling clothing, new arrivals, accessories, shoes, home goods and more. They also post pictures that are unique to their store only. They always make sure to end their posts with their signature #GingerNCream. People are constantly reposting and repinning their pictures and people are always commenting on the pictures back and forth whether it be the customers commenting/asking questions or if it's the store asking for feedback. Ginger N' Cream always does an amazing job at responding back to their customers on Instagram and Pinterest. Overall, Ginger N' Cream does a much better job with Instagram.
ReplyDeleteI have chosen Under Armour.
ReplyDelete!. Does my picture feed the consumer dream?
Right off the bat when you go to Under Armour's pinterest the first thing you see is their clothing. They have tons of different pages for all different kinds of sports clothing, ranging from mens and women's to kids and all for different seasons and different sports. this is exactly what the consumer wants to see.
2. Did I give my boards clever, creative titles?
The titles may not be necessarily clever or creative, but they don't really need to be. They describe perfectly what each one contains and that is all that they need to do.
3. Have I included a price when appropriate?
There were no prices on the main page but with further investigation a consumer could easily find them.
4. Does every photo include a hyperlink?
All of the photos I saw included hyperlinks.
5. Could this pin double as an ad or act as an accompanying photo to an article featured in a top-flight magazine?
Many of the pins could be used as ads. Under Armour sponsors plenty of celebrities that are featured on their page that could easily be put in a magazine ad or a billboard.
6. Is this image easily categorized so people don't have to think too hard about where to repine it on their boards?
Yes the images are all categorized in a way where it is very easy to decide on where to repin an image on their boards.
1. Is my image artsy and indie enough for the Instagram crowd?
All of under armorur's images are very artsy and indie. Not only do they feature famous current athletes working out in their gear, but they pic great filters that go perfect with the image.
2. Have I included enough descriptive hashtags?
Under Armour does not overload their pictures with hashtags. They usually include one or two hashtags that really help to emphasize the meaning behind the images.
3. Are my stories appealing to the young generation?
The stories that go along with the images are very appealing to the young generation. As stated before, they use a lot of popular athletes in their stories that are often very inspiring.
Olukai is a footwear company that consists of luxury Hawaiian sandals, shoes and boots. They are a niche brand, trying to expand their presence on all social media channels. On Pinterest they only have 373 followers and 76 pins, so a work in progress for sure. Their pins are all from their Instagram account, which has a better presence of over 7,000 followers and 624 posts. Both channels feed their target audience with images relating to relaxation, a free spirit, comfort and the coast. Hashtags are included in both outlets as well, with their signature being #anywherealoha. Besides their instagram account hyperlink and hashtags, Olukai engages with their audiences through questions such as: “Have you earned your lazy?” and they also regram many of their followers. No prices are included on any pin, yet many of their photos are advertisement worthy in top-notch magazines. The less words the better, and Olukai is certainly effective at grabbing their audience’s attention with one of their products in an ideal setting. All in all, Olukai could certainly crank up their pinterest presence for their female audience, but their posts and pins are quality, which is what counts.
ReplyDeleteLowe’s has a big presence on Pinterest. Everyone relies on a big company like Lowe’s for necessities. Because Lowe’s provide products that every homeowner needs, having a presence on Pinterest is a huge benefit for the company. Pictures say a lot about the company. For example, Lowe’s posted a picture of a remodeled patio that they installed for a customer made of all brick with a stone fire pit and a stainless steel grill. Viewers on Pinterest see this quality photo and will naturally think of this company when they need to update their patio or furniture someday. Most of Lowe’s pins can act as an ad, a photo in article, or even a magazine cover. The images that the company post are very easy to categorize.
ReplyDelete• Does the picture feed the consumers dream?
Yes because Lowe’s provides clear quality images of model rooms in a household that it’s customers dream obtaining someday.
• Creative titles?
Lowe’s uses very creative titles. For example, Lowe’s posted a photo of an outdoor patio that is titled “Patio Paradise”. Lowe’s know that the image represents the type of patio that any homeowner would want.
• Price when appropriate?
A price does not appear unless you go on to the official website. This is a great strategy because the system makes sure that the potential buyer really wants the product and that the photos create a need for it before they see the price
• Does every photo include a hyperlink?
Every photo has a hyperlink to the exact product in the photo and other products similar to it. They also have products that complement other products. For a patio, they will try to sell you new chairs along with the fire pit you are purchasing.
I checked out Lowe’s use of Instagram and founded that their photos are just as affective and suitable for the app as Pinterest. They have posted quality photos with a lot of detail and color. They have large range of photos and each one is different in a unique way. The photos range from furniture, kitchens, paint, decks, flowers, bathrooms, wallpaper, organized shelf space, etc. These photos are very appealing to the younger generation such as college students who will all being buy their first houses in a couple years. We need advice, creative ideas, and the help that Lowe’s Home Improvement is offering to give.
I chose to evaluate The North Face as I not only love their products for my own use, but also have started to take a liking to their twitter activity. When looking at their presence on Pinterest, it is awesome to see that the boards immediately draw attention with titles like “#FuseForm,” “#SeeForYourself,” “Gifts for the Curious,” “Gifts for the Curious,” just to name a few. Each board has an image of some sort of activity that I would say aligns with the consumer’s dream of achieving that particular lifestyle.
ReplyDeleteMost evidently, North Face caters to a distinct subculture of fit, athletic, outdoorsy type personell. Without a doubt, North Face’s use of images and extremely creative titles on the title thumbnails of each board speak directly to that specific consumer wanting to become that athletic and all-nature person.
With each individual pin, North Face provides some sort of selling phrase that gives more information about that given product. If interested, all you need to do is click on that image, let’s say a sporty sweatshirt, and you are taken directly to the North Face’s main website for that product where you can see more information and ultimately purchase the item. So, you do not necessarily see the price in the pin, itself, but you have direct access to the website where that is found.
The North Face does a fantastic job with intriguing the consumer to want to see more, of which I would thank the creative titles for doing so. Humans are always striving to be something, to do more, to be better. With that in mind, the titles and images that incorporate a lifestyle of health, fitness, strength, and the beauty of natural life, are extremely pivotal in marketing to their brand, not necessarily a product. It definitely doubles as an ad, but in a tasteful type of way.
In regards to Instagram, I feel that this is where The North Face dominates. The indie feel is quite present, as there is a higher focus on scenery in comparison to Pinterest. I love how it is extremely, extremely artistic and less people focused. The captions are simple, yet witty, all of which complementing the image everso perfectly. Many posts are utterly breathtaking as they show the most beautiful sights of nature that we tend to see much less likely than other types.
I like that The North Face does not overuse their hashtags, but rather focus more on the “team members” who may be featured in or about in the particular post. In doing so, The North Face emphasizes the power of their images and seems to not just market their brand, which is awesome.
No question- this instagram account is appealing to the young generation. The younger generation is all about getting out in the world and exploring all that it has to offer. By incorporating and highlighting such astounding posts, the younger generation is pulled in, wanting to be a part of this crazy, adventurous life that the brand markets.
Tiffany & Co.
ReplyDeletePinterest:
1. Does my picture feed the customer dream?
When you go to their page, there are pictures of beautiful rings in beautiful settings. Everything looks glamorous and expensive.
2. Did I give my boards cleaver, creative title?
Each board has the title of they style of rings, not necessarily cleaver titles but functional and organized.
3. Have I included a price where appropriate?
The Tiffany Pinterest account does not list prices.
4. Does every photo include a hyperlink?
All of the photos include a hyperlink to the Tiffany & Co website for purchase.
5. Could this pin double as an ad or act as an accompanying photo to an article featured in a top-flight magazine?
These pins would all qualify as and ad, there are no links to any articles. There are pictures of the jewelry and other assorted products, and links to those products on the Tiffany website.
6. Is this image easily categorized so people don’t have to think too hard about where to re-pin it on to their boards?
The image is very easy to categorize because it goes by occasion, style, and metal. Easy for anyone to navigate.
Instagram:
1. Is my image artsy and indie enough for the Instagram crowd?
The Instagram account has very artsy and edgy photos. It shows models in different lights and settings to display the jewelry. It shows it on different parts of the body and zooms in on specific parts that show the jewelry.
2. Have I included enough descriptive hashtags?
The hash tags have lots of tiffany phrases and statements, they use things such as #MyTiffany and #LittleLuxuries and #WillYou. They all go along with the theme of the ring or some sort of Tiffany & Co phrase.
3. Are my stories appealing to the young generation?
This appeals more to the mid 20's and 30's. There are a lot of engagement advertisements and all of the models are fairly young. Its higher class jewelry, therefore it is marketed more towards those who live luxuriously.
I chose to evaluate Under Armour and their presence on Pinterest and Instagram because I am a fan of the company and their traditional marketing.
ReplyDeleteInstagram:
Is my image artsy and indie enough for the Instagram crowd?
I think that UA’s pictures are definitely artsy enough for the Instagram crowd. They frequently post pictures of recognizable people mid workout while utilizing Instagram’s features.
Have I included enough descriptive hashtags?
I think UA does a decent job with descriptive hashtags. They chose to utilize one, or at most two hashtags that reinforce the ideas that the pictures are pushing. Even though they don’t use a many hashtags, I think that their use is appropriate and adds substance to the post.
Are my stories appealing to the young generation?
UA’s stories definitely appeal to the young generation. The pictures of famous athletes allow people to see their idols and role models in UA apparel. Overall, I think their presence on Instagram does a solid job of capturing the young generation.
Pinterest:
Does my picture feed the consumer dream?
Yes, the pins that UA has on their boards definitely feed the consumer dream. People looking at Under Armour are looking for a fit lifestyle. That is the idea that UA tries to capture.
Did I give my boards clever, creative titles?
The boards from UA don’t have clever titles. Instead, they are pretty basic and explain exactly what will be found. I personally think that UA would not benefit from creative titles like some other companies would.
Have I included a price when appropriate?
Prices were not thrown in the faces of consumers, but with a little effort pricing info could be found.
Does every photo include a hyperlink?
Each item I saw included a hyperlink that led to where the item could be purchased.
Could this pin double as an ad or act as an accompanying photo to an article featured in a top-flight magazine?
The items that UA pins could definitely be used as ads. Many of the pictures include the athletes that UA regularly features in their ads.
Is this image easily categorized so people don't have to think too hard about where to re-pin it on their boards?
Yes, UA does a great job of making the point of their pins clear. There isn’t much room for confusion with how clear things are labeled.
The company that I chose to evaluate on Pinterest and Instagram is Mitsubishi. I personally drive a Mitsubishi, but am not engaged with them on social media and was interested to observe what their presence was, and how they connected with their drivers or fans.
ReplyDeleteInstagram:
Is my image artsy and Indie enough for an Instagram crowd?
I think that Mitsubishi’s image is definitely artsy and indie because of the different and unique pictures that they have of all of their cars. It shows many different cars in various environments that are unique to themselves and definitely has an artistic aura to them.
2. Have I included enough descriptive hashtags?
I do not think that Mitsubishi has included enough descriptive hashtags associated with their pictures. Most of their hashtags are simply the model of the car that they are presenting, with a few that have names of whatever social campaign that they were running at that time. I did not see anything that was not obvious and added much value to the photos.
3. Are my stories appealing to the young generation?
I do think that their story is appealing to the younger generation in the sense that their pictures are very adventuristic and it seems that the lifestyle that they are attempting to convey to their audience would be for a younger target market. Also, the cars that they sell would be considered “cool” cars to drive and express excitement.
Pinterest:
1. Does my picture feed the consumer dream?
Yes, it definitely feeds the consumer dream. Many of the pictures that Mitsubishi has on Pinterest are either concept cars that look like they belong in the future or highly modified cars that any Mitsubishi car owner would die to have done to their car.
2. did I give my board clever, creative titles?
No, Mitsubishi’s board titles were simple and plain and really only were organized by the model of each vehicle that is showcased in each board.
3. Have I included a price when appropriate?
No, they did not include the prices of any of the cars that are shown on Pinterest.
4. Does every photo include a hyperlink?
Not many of the photos included a hyperlink. I think that they should do a better job of redirecting the user to their website.
5. could this pin double as an ad or act as an accompanying photo to an article featured in a top flight magazine?
I think that the photos used on Pinterest would serve better in a magazine because most of them are modified vehicles by current Mitsubishi owners. Mitsubishi’s are meant to be modified and would not serve well as a picture in an ad to try and lure someone to by one of their car’s at first. The pictures are meant more for Mitsubishi drivers who want to change the look of their car.
6. Is this image easily categorized so people don't have to think to hard about where to repin it on their boards?
Yes, Mitsubishi categorizes their boards by the model of the cars that are shown, so they are not difficult to locate on Pinterest.
I chose to look at the company, Gucci, because I thought it would be interesting to see how such an exclusive company with such a specific demographic markets to consumers via social media.
ReplyDeleteInstagram:
- Is my image artsy and Indie enough for an Instagram crowd?
Yes, the images are creative, unique, interesting, and tend to stray away from the norm. This provokes extreme interest among followers.
- Have I included enough descriptive hashtags?
No, there are not many descriptive and relevant hashtags
- Are my stories appealing to the young generation?
Yes, there are quotes from people explaining the picture and the product and tying the two into a captivating story.
Pinterest
- Does my picture feed the consumer dream?
Yes, many images are very glamorous and show celebrities wearing Gucci. The photographs are very interesting and appealing, which is very important because Pinterest users can easily scroll past boring posts
- Did I give my board clever, creative titles?
Yes, each board had its own unique and creative titles - the name of the boards all had to do with what they consisted of, yet the names were very unorthodox and sparked interested.
- Have I included a price when appropriate?
No, no prices were included in the pictures.
- Does every photo include a hyperlink?
There was not a hyperlink in the caption but if you clicked on the picture it would take you straight to the website. I think this is a wise thing to do because hyper links tend to look messy and unprofessional when in the caption.
- Could this pin double as an ad or act as an accompanying photo to an article featured in a top flight magazine?
Yes, the photography is professional and interesting and will surely catch someone’s eye.
- Is this image easily categorized so people don't have to think to hard about where to repin it on their boards?
Yes, this image is easily categorized so people don’t have to think hard about where to re-pin it on their boards.
I chose to look at J crew for my company.
ReplyDeleteInstagram:
- Is my image artsy and Indie enough for an Instagram crowd?
o Yes, the imagery is very artsy and interesting, not too product focued.
- Have I included enough descriptive hashtags?
o Yes, and what I like about their instagram is they scatter them throughout the description instead of putting them all at the end.
- Are my stories appealing to the young generation?
o Yes, younger people are wearing J Crew, and they are clearly targeting this in their imagery.
Pinterest
- Does my picture feed the consumer dream?
o Yes, there are a variety of pictures that depict fashionable outfits and lavish lifestyles.
- Did I give my board clever, creative titles?
o Yes, many of the titles of the boards are creative and innovative, and makes me want to investigate their Pinterest further.
- Have I included a price when appropriate?
o No prices are included in the description.
- Does every photo include a hyperlink?
o Yes, every photo goes back to their website.
- Could this pin double as an ad or act as an accompanying photo to an article featured in a top flight magazine?
o Yes, the pictures of “product” could easily be seen in any fashion magazine or advertisement for the company.
- Is this image easily categorized so people don't have to think to hard about where to repin it on their boards?
o Yes, most go under clothing and accessories.
Of course for my Book Discussion investigation I chose to look at Kill Cliff on Instagram and on Pinterest.
ReplyDeletePinterest:
1.) The pictures on Kill Cliffs Pinterest feed make me want to get out and be active. Their feeds on both sites provide inspirational quotes, images of their tasty recovery products and images of their sponsored athletes nationwide using their products. They definitely push for people to be active and use their products to help them achieve their health and fitness goals.
2.) I think their titles are all very clever; most of theme rhyme and apply to a wide variety of people.
3.) There are no prices listed on their Pinterest, however they use their account more for inspiration I feel, as opposed to marketing.
4.) Yes, most photos contain links to other sites and images that are similar to what their company supports.
5.) Yes, I think so. Most of their images and ads are bright and catch the eye of all readers. They do a great job using humor as well as facts to support their marketing campaign and do a great job connecting with normal everyday people.
6.) Yes, all of their images are health related whether it is fitness or dietary advice. It is easily re-pinable and makes sharing their images very easy.
Instagram:
1.) Yes, all their Instagram pictures are extremely artsy and creative. They always offer weekly photo contests which help connect customers by encouraging them to create pictures using their products. If theirs is selected Kill Cliff will re post their image as well as reward the creative image creation with a prize of free products.
2.) Yes, their hastag usage is very creative. I always see them using new and creative hastags to connect with customers. They have very clever people creating rhythmic hashtags that connect with they customers and their products.
3.) Yes, they are very appealing. A current trend in marketing right now is health and wellness among young people. However, young people love to go out with their friends and drink. I think Kill Cliff does a great job advertising that their beverage can also be used as a healthy mixer for alcoholic beverages so young people can enjoy their product as both a fitness tool and a way to go out with their friends and enjoy the night scene.
I chose to look at GoPro and their Instagram and Pinterest accounts.
ReplyDeletePintrest:
Does my picture feed the customer dream?
I definitely think the pictures and posts feed the target customers' dreams. All of the pictures are very geared towards the way customers use the product.
Did I give my boards cleaver, creative title?
They weren't necessarily creative and clever. Although, one did utilize a hashtag that the company was using in their marketing.
Have I included a price where appropriate?
Prices are not included in the posts. But I don't think they would be appropriate.
Does every photo include a hyperlink?
All of the pictures that I checked were linked to the original source.
Could this pin double as an ad or act as an accompanying photo to an article featured in a top-flight magazine?
All the pictures are really great visuals and look like they belong in a number of different magazines.
Is this image easily categorized so people don’t have to think too hard about where to repin it on to their boards?
Yes, all of the boards are pretty distinctive in the title.
Instagram:
Is my image artsy and indie enough for the Instagram crowd?
I think so, yes. Most of the pictures are outdoorsy and play to that whole crowd. Although, not all insta users are artsy and indie, so that's a somewhat unfair question.
Have I included enough descriptive hashtags?
I think that they use an appropriate number of hashtags. It's not a question of "enough" because using too many hashtags runs the risk of turning fans off.
Are my stories appealing to the young generation?
I think that the pictures are adventurous an definitely appealing to the younger generation.
I chose the company, Lily Pulitzer. I think this is a good company to analyze because they are in a very niche market.
ReplyDeletePinterest → The pictures definitely feed the consumer dream. It features dresses, clothing, pants, accessories, and more. All of the products are featured.
→I did not find the boards to be that clever. They were just named after the designs or the seasons, and that is a very bland title, in my opinion.
→There are no prices listed on Pinterest.
→Every photo has a hyperlink, which takes you right to the website. This is very convenient.
→All of the pictures are posted on the website or used in different advertising in magazines, and Internet advertisements. They definitely are represented in multiple places.
→Everything is easily categorized so people can easily repin it. They can go on your clothing boards, jewelry boards, accessory boards, etc.
Instagram → Instagram targets a younger crowd, typically 18-30. I believe most women this age are looking to purchase Lily Pulitzer, especially in the South. The pictures on the instagram target that group.
→The instagram definitely uses relevant hashtags that are very descriptive. They make them creative so it engages the people who search them.
→The stories they post are very appealing to the young generation. It shows class, excitement, and fun. The Lilly models always look so happy, and are in beautiful locations. It shows a relaxing and creative environment that most people our age look for, when fantasizing or trying to relate to something. It is very appealing to the young generation.
I chose to look at Urban Outfitters for this assignment as they are a favorite brand of mine to follow due to their engaging and appealing content and due to the fact that they have a great presence on social media, especially the Pinterest and Instagram platforms.
ReplyDeleteIn the case of Instagram
Have I included enough descriptive hash-tags?
All of Urban Outfitter’s Instagram posts include at least 3 descriptive hash-tags.
Are my stories appealing to the young generation?
Their stories are appealing to their target market.
Is my image artsy and indie enough for the Instagram crowd?
All of the images posted by Urban Outfitters are artsy, indie and perfectly on brand.
In the case of Pinterest:
Did I give my boards clever, creative titles?
They have about 56 Pinterest boards all with catchy and creative titles that appeal to the consumer. For example their board “Summer Daze” is very on brand and similar to something that their consumers might have as a board on their personal Pinterest page.
Does my picture feed the consumer dream?
The Urban Outfitters Pinterest account is extremely cohesive. Their pins all tie their brand image and lifestyle together and fit their demographic of consumer and the consumer dream extremely well.
Could this pin double as an ad or act as an accompanying photo to an article featured in a top-flight magazine?
Every pin/photo could be featured in a magazine.
Is this image easily categorized so people don’t have to think too hard about where to repin it on their boards?
While the boards are creative others may have difficulty deciding where to repin on their own boards as many of them have the same dynamic of fashion, decor and free spirit lifestyle and could go in many different directions.
Have I included a price when appropriate?
There were no prices that I could see just hyperlinks to buy the item on the website.
Does every photo include a hyperlink?
Every photo has a hyperlink, whether it be to a blog, Urban’s specific blog, or their website.